Email Specialist , New Media
03/10/2010
Penton is seeking an Email Specialist to join the New Media team in the Overland Park office.
Duties and Responsibilities:
- Manage promotional email campaigns in a fast-paced team environment
- Manage all aspects of each email campaign from audience selection to copy-editing to testing and deployment
- Provide marketing and deliverability analysis
- Work to optimize deliverability and response
- Ensure all campaigns are CAN-SPAM compliant
- Schedule campaigns so as to maintain database viability/integrity
- Monitor, analyze and communicate overall delivery and response statistics.
- Develop customized email marketing campaigns working in consultation with internal and external clients
Position Qualifications:
- Strong work ethic and excellent communications skills are a must
- At least 1 year work experience in professional office environment or internship experience in relevant field – prefer individual with experience in online or email marketing.
- Bachelors degree
- Must be detail-oriented and able to handle multiple projects under tight deadlines with high level of accuracy
- Must be responsible and accountable
- Possess excellent verbal and written communication skills
- Possess excellent organizational skills
- Must excel in a team environment
- Ability to work collaboratively and professionally with a wide range of internal and external clients
- Possess interest in marketing - planning, process and analysis
- Basic HTML and/or Dreamweaver experience required
- Experience with Microsoft office programs, particularly Outlook, Excel, and Access, strongly preferred
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